HOLO.​

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NAMING, BRAND IDENTITY & UNIVERSE DESIGN

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Two insane girls making insane clothes. That was the concept. And off we went. We wanted the world of holography to be the hallmark of this brand.

With HOLO, we wanted to create a psychedelic universe, since the brand's main target audience are people who live and feel differently, closely connected to electronic music

and the amazing parties they tend to have. So, we gave it movement, spaces, shapes, and holograms to create a brand that accompanies them, especially at night.