HOPPER AMAZING LAB​

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NAMING, BRAND IDENTITY & UNIVERSE DESIGN

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This brand was inspired by a figure who was avant-garde in every sense of the word: “Amazing Grace.” Grace Murray Hopper was a key figure in the history of computing

and a pioneer in the development of programming languages.

What we sought was precisely to make her our muse. And the muse of those who want to be part of it.  To ensure that the brand has her spirit and can inspire, educate,

and cultivate culture with a fun, fresh, modern, and digital value proposition.