RTS GROUP​

 

BRAND IDENTITY & UNIVERSE DESIGN

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We understood that RTS was a company with many years of experience, led by people with incredible, innovative, and disruptive ideas and a way of thinking rarely seen in this type of category. We immediately knew that none of this was being reflected in the brand. And it was crying out for change.

 

The idea was simple: create a brand that doesn't lose its toughness but is relaxed enough to allow us to tackle many conflicting areas. So, we gave it a new look, more technological and dynamic. Fresh, colorful, modern, and international, it shines in all its communications, managing to live on both a hard and soft plane at the same time.